Privacy policy

Last updated: August 2, 2026

Matchline operates this website and online store, including all related information, content, features, products, and services, to provide you with a curated shopping experience for women’s blouses and apparel (the "Services"). Matchline is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, process, and disclose your personal information when you visit, browse, or make a purchase from Matchline, or otherwise communicate with us.

Please read this Privacy Policy carefully. By accessing or using any of our Services, you acknowledge that you have read and understood this policy.

1. Personal Information We Collect

When we mention "personal information," we refer to information that identifies or can reasonably be linked to you. We may collect the following categories of personal information depending on how you interact with Matchline:

  • Contact Details: Name, billing address, shipping address, phone number, and email address (matchline.co.in@gmail.com).

  • Sizing & Order Customization: Sizing preferences, custom blouse measurements, and design requests shared during ordering.

  • Financial Details: Credit/debit card details, UPI IDs, net banking choices, and transaction history (processed securely through encrypted payment gateways).

  • Account Information: Username, password, security credentials, and saved preferences.

  • Transaction Information: Items viewed, items added to cart or wishlist, purchase history, returns, exchanges, and cancellations.

  • Communications: Information provided when contacting customer support or leaving product reviews.

  • Device & Usage Information: IP address, browser type, device details, network connection, and how you navigate our store (collected automatically via cookies).

2. How We Collect Personal Information

We collect personal information through:

  • Direct Interactions: When you create an account, place an order for a blouse, subscribe to our newsletter, or contact support.

  • Automated Technologies: Cookies, log files, and web beacons active on our store as you navigate the site.

  • Third Parties & Partners: Payment gateways, logistics providers (such as NimbusPost and courier partners), and marketing analytics tools.

3. How We Use Your Personal Information

We use your information to:

  • Fulfill & Deliver Orders: Process payments, customize stitched or made-to-order blouses, arrange shipping via NimbusPost, and send order tracking updates via SMS, WhatsApp, or Email.

  • Customer Support: Handle exchanges, returns, sizing queries, and complaints.

  • Marketing & Promotions: Send updates regarding new blouse collections, seasonal sales, and tailored offer alerts (you can opt out anytime).

  • Security & Fraud Prevention: Authenticate accounts, verify Cash on Delivery (COD) orders, and protect against fraudulent transactions.

  • Legal Compliance: Comply with applicable laws in India, including tax, e-commerce, and data protection regulations.

4. Disclosure of Personal Information

We may share your personal data with select third parties for legitimate business operations:

  • Shopify: Our e-commerce platform host.

  • Logistics & Delivery Partners: Logistics aggregators (e.g., NimbusPost) and courier companies (e.g., Delhivery, BlueDart, Expressbees) to deliver your purchases.

  • Payment Processors: Secure payment gateways for processing UPI, card, and net banking payments.

  • Marketing & Analytics Partners: Service providers who assist with targeted ads, store analytics, and customer communication.

  • Legal & Regulatory Authorities: When required by law, court order, or government regulation.

5. Relationship with Shopify

Our store is hosted on Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. To learn more about how Shopify handles your personal information, you can review the Shopify Privacy Policy.

6. Children's Data

Our Services are not intended for individuals under the age of majority in India (18 years). We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to have it removed.

7. Security & Retention

  • Security: We employ industry-standard encryption and security measures to protect your personal data. However, no electronic transmission over the Internet can be guaranteed 100% secure.

  • Retention: We retain your personal information only for as long as necessary to fulfill orders, resolve disputes, maintain accurate financial records, and satisfy legal obligations.

8. Your Rights (India DPDP Act Compliance)

In accordance with applicable Indian data protection laws, you have the right to:

  • Access & Review: Request details about the personal data we hold about you.

  • Correction & Update: Request corrections to inaccurate or incomplete personal information.

  • Erasure: Request the deletion of your personal data, subject to legal and financial retention requirements.

  • Opt-Out: Unsubscribe from promotional communications at any time using the "Unsubscribe" link in our emails or by contacting us.

9. Grievance Redressal & Contact Information

In compliance with the Consumer Protection (E-Commerce) Rules, 2020 and data privacy regulations in India, if you have any questions, feedback, or complaints regarding your privacy or order details, please reach out to our Grievance Officer:

  • Brand Name: Matchline

  • Email: matchline.co.in@gmail.com

  • Phone / WhatsApp: +91 749 808 6498

  • Address: SR NO 82/5 NR WAGHOLI RD KARMBHUMI NAGAR, PUNE, 411047

  • Working Hours: Monday to Saturday | 10:00 AM – 6:30 PM (IST)